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Co-Organised with Franchising and Licensing Asia (FLAsia)

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Meet Our
Exhibitors

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ABOUT US

Design WAH! celebrates the bold imagination of Singapore’s emerging designers by spotlighting creative design ideas that have the potential to grow into intellectual property (IP), whether through innovative design services, product concepts or rich world-building narratives to real-world opportunities.

WHY IPs MATTER

Do you know that original design IPs are powerful cultural and economic assets?

In Singapore, IP-rich industries contribute over 33% of the economy and provide one in five jobs. But while the value is clear, many young creatives still don’t know how to protect or commercialise their ideas.

WHAT YOU'LL DISCOVER

For entrepreneurs, brands, and industry partners

Discover original ideas brands can license, co-develop, or turn into products.

Connect with next gen designers, illustrators, and schools ready to collaborate.

Go behind the scenes to see how designers and creators shape ideas.

For designers and creative enthusiasts

Learn from business leaders, industry insiders, educators, and IP designers through case studies and expert sessions.

Get inspired at Design WAH! Programme Zone.

Discover how ideas become collectibles and imagination builds immersive worlds. Learn how application, preparation, innovation, and identity shape the future of design.

Our lips Schedule

Expand your horizons, forge new relationships, and be part of something transformative. Don't miss out!

Thu, Sep 18
Fri, Sep 19
Sat, Sep 20
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2:00 pm - 2:45 pm

Inspiration – From Concept to Collectible: The Journey of Building a IP Design

Speaker

Freddy Lim

Founder of Hungry Hamster Collectibles

3:00 pm - 3:45 pm

Imagination – Rich World-Building: From Imagination to Immersive Worlds

Speaker

Darius Cheong

The Concept Artistry

Coming Soon

1:00 pm - 1:45 pm

Opportunity – From Creative & Character IP to Business: The Possibilities of Local IP

Speaker

Bret Ong

Founder of Super Tough Friends

2:00 pm - 2:45 pm

Application – Breaking the IP Bottleneck: Smarter Paths from Idea to Market

Speaker

Kenneth Tan

Chief Monster of moxmonsters

3:00 pm - 3:45 pm

Preparation – The Value of Entertainment Art: What Skillset is Needed as an Artist in the Industry

Speaker

Kingston Chan

Concept Development Artist

Coming Soon

2:00 pm - 2:45 pm

Innovation – Beyond the Product: Redefining Design Through Experiential Storytelling for the Next Generation of Customers

Speaker

Brian Tay

Co-Founder of HOVARLAY

3:00 pm - 3:45 pm

Identity – Panel Discussion: From Idea to Icon – Designing IP That Connects

Speakers

Birkbushka, Hello Jayne, Noodsly, quietkindle

Moderator

Mavis Chew

Coming Soon

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

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18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

NURTURING THE NEXT GENERATION OF SINGAPORE DESIGN IPs

checkered pattern
18-20 SEP 2025 MARINA BAY SANDS

Special lightning Thanks

HOVARLAY

Hovarlay transforms packaging and print into immersive, app-free WebAR experiences. Customers simply scan to access browser-based Lenses featuring engaging stories, videos, and overlays. With a no-code, drag-and-drop platform, marketers can quickly create campaigns and gain real-time insights through Hovarlay Analytics to enhance engagement.

moxmonsters

Moxmonsters is a “modern toy factory” offering design, sculpting, prototyping, in-house mold making in small-batch production, so brands can turn mascots and IP into collectible merch quickly and securely. They operate Singapore’s only toy studio with in-house injection moulding.

CREUSE

Creuse gives reclaimed pallet wood a second life by designing and handcrafting products in Singapore with sustainable materials and circular-economy practices. They also run upcycling workshops to promote zero-waste living.

OVOL

OVOL Singapore, a member of the Japan Pulp & Paper Group, is a leading print media supplier in Singapore, with a portfolio spanning copier papers, digital-print synthetic media, stickers, display boards, and packaging materials. Beyond that, OVOL also provides large format printing solutions to support businesses across creative and signage applications.

Pixel Tech

Pixel Tech is a marketing service provider specialising in digital, offset and UV printing with 24-hour turnaround. Capabilities include HP Indigo, special inks, variable data, wide media, FSC-certified printing, and full finishing & end-to-end prototyping.

The Space

Design WAH! is open on 18-20 September
at FLAsia Licensing Village, Sands Expo & Convention Centre Hall B